I’m in a good mood. I’m definitely in the holiday spirit. I got my requested snow day last week so my tree is decorated and my house is festive. I started my writing out my Christmas cards yesterday, and what gifts I haven’t yet purchased are on a very organized list. I’ve been making holiday treats and plans and am looking forward to vacation. Life is good.
I say all this up front because I’m about to go on a rant. (It has been a while, hasn’t it?)
Why is it that all advertisers and journalists feel that it is important to force every commercial or news story about shipping or shopping into The Night Before Christmas format. Ugh. All those forced rhymes and cadence. So overdone. So unoriginal.
If there was any important information, like shipping cut off dates for Christmas arrival, I missed it in this morning’s 4 minute rhyming news story on NBC. Given that I have a package to get out to Tamara in Seattle it might have been nice to have gotten and retained that information. Instead I just got annoyed as I listened to another abomination of one of the greatest stories ever. In fact, I think I tried to block it out.
Just sell what your selling, or tell what your telling. Leave the story book alone.